Creative development is at the heart of marketing and communications. The ability to create something that will deliver a clear benefit while tapping into subconscious emotions, and changing the way people think, feel and act.
We respect the creative process and the role that creative research can play in developing powerful branding, advertising and products.
We support and complement the creative process by exploring customers’ life experiences to provide the fuel for great ideas and we evaluate customer perspectives to build advertising effectiveness.
BRAND, ADVERTISING AND INNOVATION CYCLE
Define the status of the brand or product in the hearts and minds of customers and how they see the competition.
Discover ideas with potential to strengthen the appeal of the brand or product against the alternatives.
Develop ideas into concepts that can deliver great advertising or product development.
Refine and strengthen the brand, advertising or product with customer feedback.
Track changes over time in cut-through, relevance and influence of campaign and changes in attitudes and behaviour towards brands and products.
Creative research and strategy support
CREATIVE DEVELOPMENT PROJECT METHODS
Scalable techniques to suit fast turnaround or in-depth projects.
BRAND AND CREATIVE DEVELOPMENT CASE STUDIES
Integrated advertising campaign optimisation
Brand development and pricing
Brand health and advertising tracking