B&T Magazine (Author: Paul Costantoura)
Large sections of the American and Australian media remain in denial over Trump's victory. However, a simple analysis of his campaign advertising shows how his opponents dramatically underestimated the power of his rhetoric.
We analyse the 12 ads that defined the US Election campaign - showing how Trump's campaign learnt from Bernie Sanders how to defeat Hilary Clinton.
Whether you love or hate Trump, his campaign strategy offers lessons to Australian advertisers about tapping into the reality of people's lives.