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Australia Day Advertising: Where the bloody hell are you?

Australian Day 2017 was a missed opportunity for most Australian advertisers as the lamb industry again dominated with its now controversial ad. However, with 1.3 million YouTube views, the MLA's historical parody was dwarfed by comedian Jordan Raskopoulos' low budget 'May 8' (maaate) message which has been watched more than 7 million times.

This comprehensive analysis reviews the commercial, government and cause-related advertising for our national day.

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